Chocolate Colour is a very dark near-black from Little Greene. As a premium paint, it’s a popular colour to seek out close matches and value-brand alternatives to.
Rich Black by Dulux is the closest match from any other brand (a loose match) — though it’s lighter (about 2 LRV points), slightly cooler and slightly softer. The closest value-tier option is Dark Oak by Johnstone's (a loose match), lighter (about 2 LRV points) and noticeably more saturated. No other brand gets within a near-identical match of Chocolate Colour — it’s one of the more distinctive colours in the library, so expect a visible difference whichever you pick. LRV is estimated from each brand’s swatch, so order testers before committing.
Below is every genuinely close match to Chocolate Colour from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the Chocolate Colour colour page.
The nearest Dulux colour is Rich Black (a loose match). It won’t be pixel-perfect, so order a tester before committing.
Of the close matches, Dark Oak by Johnstone's is the best-value option (value, a loose match).
The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.
Search any paint name in the tool to see its closest matches across every UK brand.
See the full Chocolate Colour colour page →