Thinking of Atomic Red but weighing up alternatives? This mid-toned red from Little Greene has several close cousins across the UK ranges. PaintDial’s closest match from another UK brand is Volcanic Red by Dulux (very close), with every other close match ranked below.
Volcanic Red by Dulux is the closest match from any other brand (very close) — though it’s slightly cooler and slightly softer. The closest value-tier option is Fruit Lattice by Johnstone's (close), noticeably cooler and noticeably softer. A cooler match reads cooler still in a north-facing room, where the light is indirect. No other brand gets within a near-identical match of Atomic Red — it’s one of the more distinctive colours in the library, so expect a visible difference whichever you pick. LRV is estimated from each brand’s swatch, so order testers before committing.
Below is every genuinely close match to Atomic Red from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the Atomic Red colour page.
The nearest Dulux colour is Volcanic Red (very close). It won’t be pixel-perfect, so order a tester before committing.
Of the close matches, Fruit Lattice by Johnstone's is the best-value option (value, close).
The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.
Search any paint name in the tool to see its closest matches across every UK brand.
See the full Atomic Red colour page →