White 04 is a pale off-white from Lick. As a premium paint, it’s a popular colour to seek out close matches and value-brand alternatives to.
Midnight Iris 6 by Dulux is the closest match from any other brand (near-identical) — and it holds White 04’s lightness, warmth and saturation alike. The closest value-tier option is Seraphic by Johnstone's (near-identical), just as true to the original. Every other brand has a near-identical match, so you have plenty of choice here. LRV is estimated from each brand’s swatch, so order testers before committing.
Below is every genuinely close match to White 04 from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the White 04 colour page.
The nearest Dulux colour is Midnight Iris 6 (near-identical). It won’t be pixel-perfect, so order a tester before committing.
Of the close matches, Seraphic by Johnstone's is the best-value option (value, near-identical).
The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.
Search any paint name in the tool to see its closest matches across every UK brand.
See the full White 04 colour page →