Purple 01 is a light pink from Lick. As a premium paint, it’s a popular colour to seek out close matches and value-brand alternatives to.
Dusted Damson by Dulux is the closest match from any other brand (very close) — and it holds Purple 01’s lightness, warmth and saturation alike. The closest value-tier option is Rose Heart by Johnstone's (very close), lighter (about 2 LRV points) and slightly more saturated. Only one of the 8 other brands manages a near-identical match, which makes Purple 01 fairly distinctive. LRV is estimated from each brand’s swatch, so order testers before committing.
Below is every genuinely close match to Purple 01 from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the Purple 01 colour page.
The nearest Dulux colour is Dusted Damson (very close). It won’t be pixel-perfect, so order a tester before committing.
Of the close matches, Rose Heart by Johnstone's is the best-value option (value, very close).
The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.
Search any paint name in the tool to see its closest matches across every UK brand.
See the full Purple 01 colour page →