Lick Blue 10 alternatives

The colour you’re matching
Lick Blue 10
Hex#729ECELRV≈ 32ShadeLight blue

Blue 10 is one of Lick’s light blues that people often look to match from another brand. PaintDial’s closest match from another UK brand is Boudoir Blue by Johnstone's (near-identical), with every other close match ranked below.

PaintDial verdict

Boudoir Blue by Johnstone's is the closest match from any other brand (near-identical) — and it holds Blue 10’s lightness, warmth and saturation alike. It’s also the best-value tier of the close matches — unusual, as the nearest match and the best-value one usually differ. 3 of the 8 other brands have a near-identical match. LRV is estimated from each brand’s swatch, so order testers before committing.

Below is every genuinely close match to Blue 10 from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the Blue 10 colour page.

All 20 close matches, ranked

1Boudoir BlueJohnstone's · Value · near-identicalClosest overall match.#74A0CD2VictoriaCraig & Rose · Premium · near-identical#6F9CC93Delphinium CorsageValspar · Value · very closeDarker (about 2 lrv points) than Blue 10.#689BCE4Cornflower MeadowValspar · Value · very closeSlightly warmer and slightly softer than Blue 10.#749CC25Fragrant Cloud 2Dulux · Mid-range · very closeSlightly softer than Blue 10.#7D9AC86Blue Seduction 2Dulux · Mid-range · very close#659DC97Alaskan BlueJohnstone's · Value · very closeDarker (about 2 lrv points), noticeably warmer and noticeably softer than Blue 10.#759BBD8Ocean HorizonJohnstone's · Value · close#6AA1CB9Bothy BlueFarrow & Ball · Premium · closeSlightly softer than Blue 10.#7E9AC810Delicate CornflowerDulux · Mid-range · closeDarker (about 2 lrv points) and slightly more saturated than Blue 10.#5C9BCC11Royal Regatta 5Dulux · Mid-range · close#60A0CE12Blue PromiseJohnstone's · Value · closeDarker (about 3 lrv points), slightly warmer and slightly softer than Blue 10.#6A99BD13Victoria BlueJohnstone's · Value · closeNoticeably lighter (about 6 lrv points) than Blue 10.#75ACDC14Bay Area BlueFarrow & Ball · Premium · closeNoticeably lighter (about 5 lrv points), noticeably warmer and slightly softer than Blue 10.#7FA9CB15Bluebell ValleyJohnstone's · Value · closeLighter (about 2 lrv points), slightly cooler and noticeably more saturated than Blue 10.#5DA5DA16Blue MarbleValspar · Value · closeNoticeably warmer and noticeably softer than Blue 10.#8399B717Wild Water 3Dulux · Mid-range · closeNoticeably warmer and noticeably softer than Blue 10.#819BB418Fallen WildflowerDulux · Mid-range · closeNoticeably warmer and noticeably softer than Blue 10.#819BB419Mystic IrisJohnstone's · Value · closeDarker (about 3 lrv points) than Blue 10.#7995CD20Violet KissDulux · Mid-range · closeNoticeably darker (about 5 lrv points) and slightly cooler than Blue 10.#7090C9

Common questions

Is there a Dulux equivalent to Blue 10?

The nearest Dulux colour is Fragrant Cloud 2 (very close). It won’t be pixel-perfect, so order a tester before committing.

What’s the best-value alternative to Blue 10?

Of the close matches, Boudoir Blue by Johnstone's is the best-value option (value, near-identical).

How close are these to Blue 10?

The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.

Matching a different colour?

Search any paint name in the tool to see its closest matches across every UK brand.

See the full Blue 10 colour page →