Serge is a deep purple from Farrow & Ball. As a premium paint, it’s a popular colour to seek out close matches and value-brand alternatives to.
Mystical Night by Dulux is the closest match from any other brand (very close) — and it holds Serge’s lightness, warmth and saturation alike. The closest value-tier option is Warlock by Johnstone's (very close), slightly warmer and slightly softer. A warmer match reads warmer again in a south-facing room that gets direct sun. Only one of the 8 other brands manages a near-identical match, which makes Serge fairly distinctive. LRV is estimated from each brand’s swatch, so order testers before committing.
Below is every genuinely close match to Serge from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the Serge colour page.
The nearest Dulux colour is Mystical Night (very close). It won’t be pixel-perfect, so order a tester before committing.
Of the close matches, Warlock by Johnstone's is the best-value option (value, very close).
The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.
Search any paint name in the tool to see its closest matches across every UK brand.
See the full Serge colour page →