Incarnadine is a mid-toned red from Farrow & Ball. As a premium paint, it’s a popular colour to seek out close matches and value-brand alternatives to.
Chilli Pepper by Dulux is the closest match from any other brand (very close) — and it holds Incarnadine’s lightness, warmth and saturation alike. The closest value-tier option is Merry Berry by Johnstone's (very close), just as true to the original. Only one of the 8 other brands manages a near-identical match, which makes Incarnadine fairly distinctive. LRV is estimated from each brand’s swatch, so order testers before committing.
Below is every genuinely close match to Incarnadine from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the Incarnadine colour page.
The nearest Dulux colour is Chilli Pepper (very close). It won’t be pixel-perfect, so order a tester before committing.
Of the close matches, Merry Berry by Johnstone's is the best-value option (value, very close).
The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.
Search any paint name in the tool to see its closest matches across every UK brand.
See the full Incarnadine colour page →