Farrow & Ball Incarnadine alternatives

The colour you’re matching
Farrow & Ball Incarnadine
Hex#9C4547LRV≈ 12ShadeMid-toned red

Incarnadine is one of Farrow & Ball’s mid-toned reds that people often look to match from another brand. PaintDial’s closest match from another UK brand is Chilli Pepper by Dulux (very close), with every other close match ranked below.

PaintDial verdict

Chilli Pepper by Dulux is the closest match from any other brand (very close) — and it holds Incarnadine’s lightness, warmth and saturation alike. The closest value-tier option is Merry Berry by Johnstone's (very close), just as true to the original. Only one of the 8 other brands manages a near-identical match, which makes Incarnadine fairly distinctive. LRV is estimated from each brand’s swatch, so order testers before committing.

Below is every genuinely close match to Incarnadine from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the Incarnadine colour page.

All 20 close matches, ranked

1Chilli PepperDulux · Mid-range · very closeClosest overall match.#9B3D3F2Gipsy Bloom 1Dulux · Mid-range · very close#9C4C493Burnt Autumn 1Dulux · Mid-range · very closeSlightly warmer and slightly more saturated than Incarnadine.#A341404Merry BerryJohnstone's · Value · very closeClosest match from a value-tier brand.#9540475Rich RedJohnstone's · Value · very closeSlightly warmer and slightly more saturated than Incarnadine.#A543416Redcurrant GloryDulux · Mid-range · very closeSlightly cooler and slightly softer than Incarnadine.#9749517Salsa DianeJohnstone's · Value · very close#A24A538Indian PaintbrushJohnstone's · Value · closeNoticeably softer than Incarnadine.#96514E9Thai Magic 1Dulux · Mid-range · closeLighter (about 3 lrv points) than Incarnadine.#AA4D4C10Roasted RedDulux · Mid-range · closeLighter (about 3 lrv points) than Incarnadine.#AB4C4C11Rusty DahliaJohnstone's · Value · closeSlightly cooler and slightly softer than Incarnadine.#964D5412Ruby Fountain 3Dulux · Mid-range · closeNoticeably more saturated than Incarnadine.#A4343E13Calypso BerryJohnstone's · Value · closeSlightly warmer and noticeably more saturated than Incarnadine.#AA383F14Red LicoriceJohnstone's · Value · closeDarker (about 3 lrv points) than Incarnadine.#8F394015Crushed TomatoesJohnstone's · Value · closeDarker (about 2 lrv points) than Incarnadine.#8D3F3B16Burned LeafJohnstone's · Value · closeLighter (about 3 lrv points) than Incarnadine.#AC505117Dusky Berry RmcJohnstone's · Value · closeDarker (about 2 lrv points), slightly cooler and noticeably softer than Incarnadine.#88444818Red 02Lick · Premium · closeSlightly warmer than Incarnadine.#A4493E19Fruit LatticeJohnstone's · Value · closeSlightly warmer and noticeably more saturated than Incarnadine.#AE423E20Burnt RedJohnstone's · Value · closeSlightly warmer and noticeably more saturated than Incarnadine.#AE423E

Common questions

Is there a Dulux equivalent to Incarnadine?

The nearest Dulux colour is Chilli Pepper (very close). It won’t be pixel-perfect, so order a tester before committing.

What’s the best-value alternative to Incarnadine?

Of the close matches, Merry Berry by Johnstone's is the best-value option (value, very close).

How close are these to Incarnadine?

The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.

Matching a different colour?

Search any paint name in the tool to see its closest matches across every UK brand.

See the full Incarnadine colour page →