Private Matters is a mid-toned brown from COAT, and a popular colour to match across brands or on a tighter budget. PaintDial’s closest match from another UK brand is Gazpacho by Johnstone's (very close), with every other close match ranked below.
Gazpacho by Johnstone's is the closest match from any other brand (very close) — though it’s lighter (about 2 LRV points) and slightly softer. It’s also the best-value tier of the close matches — unusual, as the nearest match and the best-value one usually differ. No other brand gets within a near-identical match of Private Matters — it’s one of the more distinctive colours in the library, so expect a visible difference whichever you pick. LRV is estimated from each brand’s swatch, so order testers before committing.
Below is every genuinely close match to Private Matters from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the Private Matters colour page.
The nearest Dulux colour is Nigerian Sands 2 (very close). It won’t be pixel-perfect, so order a tester before committing.
Of the close matches, Gazpacho by Johnstone's is the best-value option (value, very close).
The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.
Search any paint name in the tool to see its closest matches across every UK brand.
See the full Private Matters colour page →