King George is a mid-toned green from COAT. As a premium paint, it’s a popular colour to seek out close matches and value-brand alternatives to.
Bancha by Farrow & Ball is the closest match from any other brand (very close) — though it’s darker (about 2 LRV points). The closest value-tier option is Spinach Salad by Johnstone's (very close), just as true to the original. No other brand gets within a near-identical match of King George — it’s one of the more distinctive colours in the library, so expect a visible difference whichever you pick. LRV is estimated from each brand’s swatch, so order testers before committing.
Below is every genuinely close match to King George from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the King George colour page.
The nearest Dulux colour is Nordic Hills (very close). It won’t be pixel-perfect, so order a tester before committing.
Of the close matches, Spinach Salad by Johnstone's is the best-value option (value, very close).
The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.
Search any paint name in the tool to see its closest matches across every UK brand.
See the full King George colour page →