Jojo's White is a pale off-white from COAT. As a premium paint, it’s a popular colour to seek out close matches and value-brand alternatives to.
Nutmeg White by Dulux is the closest match from any other brand (near-identical) — and it holds Jojo's White’s lightness, warmth and saturation alike. The closest value-tier option is Wistful Beige by Johnstone's (near-identical), just as true to the original. Almost every other brand (7 of 8) has a near-identical match, so you have real choice here. LRV is estimated from each brand’s swatch, so order testers before committing.
Below is every genuinely close match to Jojo's White from the other eight brands — ranked purely by closeness, so where one brand has several near-misses, they all appear. For the single best match per brand, see the Jojo's White colour page.
The nearest Dulux colour is Nutmeg White (near-identical). It won’t be pixel-perfect, so order a tester before committing.
Of the close matches, Wistful Beige by Johnstone's is the best-value option (value, near-identical).
The list shows every genuinely close match from other brands, ranked nearest-first by perceptual colour difference — including several from one brand where they’re all close. Screens differ from paint on a wall, so treat these as a shortlist and always order tester pots.
Search any paint name in the tool to see its closest matches across every UK brand.
See the full Jojo's White colour page →