PaintDial
Farrow & Ball

London Clay

Hex #736660LRV ≈ 14Lightness 44/100
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The same colour in other brands

The closest equivalent from each major brand, ranked by perceptual colour distance (ΔE) — under 2 is near-identical.

Granite BoulderJohnstone'sΔE 1.3
Rubble RoadDuluxΔE 2.6
Cocoa BerryValsparΔE 4.1
Dark Lead ColourLittle GreeneΔE 4.4

Lighter & darker

Real paints in this colour family, stepped from light to dark.

Purple BrownLittle Greene
ConkerDulux
GanacheLittle Greene
London ClayFarrow & Ball
Sparrow FeatherJohnstone's
Intrepid CaveDulux
Bitter Chocolate 4Dulux
Mellow MochaDulux
Milk PuddingJohnstone's

Pairs well with

Sympathetic neutrals for trim and ceilings, plus one contrast accent.

Mellow MochaDulux
Bitter Chocolate 5Dulux
Pearl GlowDulux
Blue ChiffonValspar

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