PaintDial
Dulux

Sumptuous Plum

Hex #983660LRV ≈ 10Lightness 38/100
Buy Sumptuous Plum →

The same colour in other brands

The closest equivalent from each major brand, ranked by perceptual colour distance (ΔE) — under 2 is near-identical.

Fuchsia FlockJohnstone'sΔE 7.8
MischiefLittle GreeneΔE 10.9
Lake RedFarrow & BallΔE 14.5
Dressed to the NinesValsparΔE 22.7

Lighter & darker

Real paints in this colour family, stepped from light to dark.

Deep AubergineDulux
Sumptuous Plum 2Dulux
Sumptuous PlumDulux
Rock Candy 1Dulux
Rose GloryJohnstone's
Sweet Sundae 2Dulux
Fuchsia Falls 4Dulux

Pairs well with

Sympathetic neutrals for trim and ceilings, plus one contrast accent.

Sweet BiancaJohnstone's
Soft Montelimar 4Dulux
Orchid Opera 6Dulux
CarlisleJohnstone's

Not quite right?

Spin the dial in the PaintDial colour tool to walk this colour lighter, darker, warmer or cooler across 5,000+ real UK paints.

Open the colour tool →